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Work Experience

Senior Designer I, Vice President
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Truist Financial
03/2026 - Present
Experience Designer, Assistant Vice President
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Truist Financial
10/2024 - 03/2026

  • Leading experience design for a net-new online Certificate of Deposit (CD) application on Truist's Digital Commerce platform, supporting a growth target of $3.65 billion by 2030.

  • Partnered with Product, Engineering, CD Line of Business, and Legal to define end-to-end CD journeys and establish flow maps and design artifacts as a source of truth across 12 teams.

  • Designed the addition of Truist Marquee Checking to the Digital Commerce platform, a product type projected to generate $63 million annually from Premier-segment clients.

  • Led design strategy for an interactive shopping cart across Consumer and Wealth Deposits, increasing application conversion by 0.75% annually.

  • Lead designer on Truist Trade acquisition and designer on Consumer Deposits and Wealth Deposits acquisition.

UI/UX Designer
Leadzaar
01/2024 - 10/2024

  • Collaborated with designers and leadership in the conceptualization and execution of designs and animation for an innovative AI product.

  • Introduced tools that saved the company time of up to 5 hours per week and demonstrated a flexible and iterative process when prototyping.

  • Led UX research initiatives, deriving 10+ actionable insights through uncovering customer engagement strategies that pivoted the company’s product development roadmap into a fortified position in the market.

  • Redesigned the logo and brand identity into a unique and cohesive system, increasing the perceived value of the startup and its recognition significantly.

UX Designer
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SOMAmetrics
06/2023 - 10/2023
Marketing Intern: Designer, Content, UI/UX
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SOMAmetrics
02/2023 - 06/2023

  • Spearheaded the visual and functional overhaul of a B2B SaaS platform through user-centered design, simplified task flows, optimized information architecture, and introduction of visual aids in Figma and Bubble.io - resulted in a promotion within 4 months, ahead of schedule by 2 months.

  • Transformed the designs of 5 critical website pages utilizing WordPress, Elementor, and HTML. Reimagined the way-finding by keeping empathy for the end user’s journey and the website’s SEO optimization in mind.

  • Leveraged storytelling skills to give presentations that resulted in 95% positive feedback from senior management and team members, setting a high standard for design excellence within the organization.

  • Collaborated seamlessly with cross-functional teams, ensuring effective front-end implementation.

Digital Product Design Intern
Royal Caribbean Group
05/2022 - 08/2022

  • Conducted extensive usability research on various UI design methods and design system practices in Figma, providing invaluable insights to optimize the Digital Design team’s workflow by at least 20%.

  • Updated the deck maps of 6 ships, ensuring precise and user-friendly navigation for customers. Organized design files neatly and maintained Figma components for a streamlined design process.

  • Took initiative to conduct thorough secondary research on chat-bot customer service methods. Analyzed 9 digital customer service approaches across diverse industries, contributing to innovative design solutions.

  • Took charge of design initiatives for a team of interns in the “Design the cruise experience of the future” Case Competition. Created high-fidelity wireframe prototypes, illustrations, mockups, and design artifacts in Figma and Photoshop, addressing user goals and pain points effectively.

UI/UX Design Assistant Intern
Ren Energy
04/2022 - 08/2022

  • Revolutionized the operational workflow of the Ren platform by designing a feature that eliminated the need for tedious cross-referencing of spreadsheets, thereby enhancing the operations team’s efficiency by 25%.

  • Proactively engaged with 4 cross-functional teams, using interdisciplinary collaboration skills to deliver user-centric solutions and demonstrate excellent communication in the design of a pivotal feasibility feature.

  •  Conducted 10+ rounds of usability testing, integrating user feedback into design iterations continuously. Resulted in a highly  efficient B2B SaaS product that raised $3.2 million from investors.

Education and Certifications

Designing and Building AI Products and Services

  • Certificate in Designing and Building AI Products and Services

  • Credential ID 81706683

MIT xPRO
06/2023 - 08/2023
Interaction Design
California College of the Arts
08/2019 - 05/2023

  • Bachelor of Fine Arts in Interaction Design

  • Minor in Computational Practices

  • Graduated with High Distinction

  • 3.9 GPA

Resume
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©2026 by Amruta Bhavsar.

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