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Royal Caribbean Group

Internship in Miami

In summer 2022, I traveled to Miami to intern with the cruise company Royal Caribbean Group. Over the course of 4 months, I met many amazingly talented people, worked on an array of challenging projects, and explored the vast design scene of South Florida.


Before I began working on this product, my manager outlined the requirements and workflow he envisioned SDRs (sales development representatives) would need. Because SOMAmetrics is a company that seeks to aid in elevating the sales of other firms, the main goal of this product was to create a system which quickly ramped up new sales hires and maximized productivity. Keeping in mind the different features and pages my team wanted to include, I looked into different design directions and created a moodboard of inspiration.

Moodboard for SIP

Moodboard for SIP

Considering the needs of SOMAmetrics' clients led me to choosing a simple, minimalistic color palette and page architecture. With a few ideas in mind, I moved to creating sketches of the SIP dashboard home.

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Sketch 1

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Sketch 2

Figma Wireframes

It was time to solidify some ideas and I had enough at this point to define a design style that looked clean and professional. Using the old version of the product as a skeleton, I updated and enhanced existing features in a Figma prototype.


Older version

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